PJJR Opening Broke All Records Of All Time
Tuesday, August 4, 2009
, Posted by D i p at Tuesday, August 04, 2009
OPENING ACT
--|| PJJR has had the biggest opening ever for Bengali films released till date TIMES NEWS NETWORK ||--
It’s for detractors to utter Poran jaey jolia re even as the makers of the same, Shree Venkatesh Films, laugh their way to the bank with PJJR being touted to have had the biggest possible opening ever for a Bengali film. If sources are to be believed, the opening figures stand at over Rs 30 lakh net all over Bengal in a day. With consecutive shows running houseful, Tollywood admits that this could well be considered a record of sorts. Confirming the figures, Shrikant Mohta of the production house tracks the films screened at single screens that had earlier broken opening records. “In 2003, Champion opened to 90 per cent capacity for the week. With nearly Rs 70 lakh over the week, Juddha surpassed Champion’s record in 2005. Close on heels in 2007 came MLA Fatakeshto which raked in approximately Rs 90 lakh in the opening week. Finally, Challenge stood at a whopping Rs 1.2 crore for the week,” Mohta chalks out. In fact, looking at the day one collection of PJJR all over Bengal, its makers assume that the film is set to break Challenge’s record. “The general assumption is that the closing of the week collection is five times the opening day.
--|| PJJR has had the biggest opening ever for Bengali films released till date TIMES NEWS NETWORK ||--
It’s for detractors to utter Poran jaey jolia re even as the makers of the same, Shree Venkatesh Films, laugh their way to the bank with PJJR being touted to have had the biggest possible opening ever for a Bengali film. If sources are to be believed, the opening figures stand at over Rs 30 lakh net all over Bengal in a day. With consecutive shows running houseful, Tollywood admits that this could well be considered a record of sorts. Confirming the figures, Shrikant Mohta of the production house tracks the films screened at single screens that had earlier broken opening records. “In 2003, Champion opened to 90 per cent capacity for the week. With nearly Rs 70 lakh over the week, Juddha surpassed Champion’s record in 2005. Close on heels in 2007 came MLA Fatakeshto which raked in approximately Rs 90 lakh in the opening week. Finally, Challenge stood at a whopping Rs 1.2 crore for the week,” Mohta chalks out. In fact, looking at the day one collection of PJJR all over Bengal, its makers assume that the film is set to break Challenge’s record. “The general assumption is that the closing of the week collection is five times the opening day.
Keeping that in mind, we assume that PJJR will touch or cross the Rs 1.5 crore mark, which till date, is the biggest opening ever for any Hindi or Bengali film at single screens in Bengal,” Mohta’s assumptions are validated with proper data. With a successful director supported by an able cast, impressive screenings, aggressive promotions and 111 prints released for single screens, PJJR’s record sales seem inevitable for the producers. The film’s director, Ravi Kinagi, is elated with the response and cites a hall in Barrackpore, where the screening had to be stopped for some time as the over-excited audience started dancing to the Poran jaey number in front of the screen. Dipendra Krishna Mitra, owner of Mitra, says, “With four houseful shows on Friday, Mitra’s collection
boasted of Rs 115610.8. This is the first time that all four shows are houseful on opening day for a Bengali movie at Mitra.” This certainly is big news by Tollywood standards. Rachna Banerjee, who’s had a number of hits to her credit, says, “This is not something that I have heard of in a long time. Generally, only matinee and evening shows are houseful. But having such overwhelming response for four consecutive shows in a day is wonderful for Bengali cinema.” Director Partha Sarathi Joarder too confirms that the phenomenon is unheard of. “But I must add that a big reason behind this craze is the aggressive publicity. The film’s promotion has created an interest among viewers to flock to the theatres on the opening day, “ he continues. Prachi’s owner, Vidisha Basu, says that her decision to screen a commercial film for the noon show, instead of the offbeat Bengali ventures, is reaping benefits. “The opening collection was around Rs 70,000,” she adds. Even as the collections continue to pour in, Arijit Dutta of Priya Entertainment, that saw above 50 per cent collection on Friday for the matinee show, points out, “Memari had a record collection of nearly Rs 50,000 on day one from three shows along with Bolpur, while Guskara collected nearly 90 per cent from its three shows on day one. Satyajit Mancha in Balurghat stood at 80 per cent collection from its three shows. With PJJR’s collection at single screens standing tall, it looks like Bengali commercial cinema, if properly packaged, can meet with an encouraging future.” Money surely tastes as sweet as honey.
News From :- Times of India (27.07.09)
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boasted of Rs 115610.8. This is the first time that all four shows are houseful on opening day for a Bengali movie at Mitra.” This certainly is big news by Tollywood standards. Rachna Banerjee, who’s had a number of hits to her credit, says, “This is not something that I have heard of in a long time. Generally, only matinee and evening shows are houseful. But having such overwhelming response for four consecutive shows in a day is wonderful for Bengali cinema.” Director Partha Sarathi Joarder too confirms that the phenomenon is unheard of. “But I must add that a big reason behind this craze is the aggressive publicity. The film’s promotion has created an interest among viewers to flock to the theatres on the opening day, “ he continues. Prachi’s owner, Vidisha Basu, says that her decision to screen a commercial film for the noon show, instead of the offbeat Bengali ventures, is reaping benefits. “The opening collection was around Rs 70,000,” she adds. Even as the collections continue to pour in, Arijit Dutta of Priya Entertainment, that saw above 50 per cent collection on Friday for the matinee show, points out, “Memari had a record collection of nearly Rs 50,000 on day one from three shows along with Bolpur, while Guskara collected nearly 90 per cent from its three shows on day one. Satyajit Mancha in Balurghat stood at 80 per cent collection from its three shows. With PJJR’s collection at single screens standing tall, it looks like Bengali commercial cinema, if properly packaged, can meet with an encouraging future.” Money surely tastes as sweet as honey.
News From :- Times of India (27.07.09)
Dev Fans Club © - # 1 Dev Site Around The Web .... Dev Rocks ....
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